Electrolux Professional recently completed the installation of food service equipment of the refurbished IKEA store in Bratislava, the flagship of the company in the CEE region and Austria.
The Electrolux Professional’s offer, that included products such as thermaline, Combi ovens, and HD cooling line for preparation and expedition areas and dishwashing equipment, won over tough competitors in the region,” says Marek Gossányi, CEE Key Account Manager.
Competitive advantages
“We have a strong team, this is our first strength. The refurbishment of the old building required daily consultation. We have a very good service record and IKEA initiated a new service concept called the “M Line”. We responded fast to the requirements and questions posed by the professionals involved in the refurbishment project,” explains Gossányi.
“We are the only company able to offer products that range from premium heavy duty products to cost effective appliance,” he adds. They need a quick reply to their problems, as well as their management the strategy, and we could answer and support them. Another important competitive advantage in this case was the fact that Electrolux spare parts storage space is located only 18 km away from the IKEA store in Bratislava.