Hotel***** Alfred Sommier: why did they internalize their laundry?
Direction to the magnificent Haussmannian district of Madeleine in the 8th arrondissement of Paris to discover the ***** Alfred Sommier hotel. This former family mansion has been transformed into a luxurious 5-star hotel. To ensure impeccable linen quality, the establishment has chosen to insource its laundry. What are the reasons and what are the advantages? Mr. Richard de Warren, owner of the place, opens the doors of his establishment to us:
“My customers really appreciate the linen from the house, this linen is decorated with a coat of arms which uses the monogram of my ancestors. I am glad that in-house laundry protects and does not alter this family monogram. Customers see cleanliness, quality and exemplary linen and this reflects on the entire vision they have of my hotel. With Electrolux Professional, we are at the TOP of what I could have wished for.” Richard de Warren, owner of the Alfred Sommier Hotel.
The Benefits of Insourcing Laundry in Hotels
Bringing linen processing in-house allows hotels to fully control the laundry process. Key advantages include:
- Ensuring linen quality
- Increasing flexibility and availability
- Reducing environmental impact
- Lowering long-term costs
- Turning a cost center into a profit center
At Alfred Sommier, this decision was driven by challenges with external providers, such as:
- Limited weekend deliveries causing stock shortages
- Early morning deliveries creating noise disturbances
- Time lost counting and tracking missing items
- Linen arriving stained from outdated equipment
The installation of laundry integrated into the hotel
The Alfred Sommier hotel is made up of 80 rooms and suites, a restaurant, a massage room and a fitness area. All these activities represent approximately 300 kg of laundry per day, divided between flat linen and bathroom towels. The Sebi Group supported this project, from advice to sizing, including installation, team training and daily monitoring of the machines.
When the establishment opened, the hotel basement was equipped with 2 washers and 2 Electrolux Professional G5000 dryers. For the 2nd phase of internalization, global this time, a 2nd washing space was created. It was equipped with: 1 WH6 Line 6000 Washer, 1 TD6 Line 6000 Dryer and 1 IC6 Line 6000 Ironer
“I carried out a market study, I questioned, consulted, it turned out that Electrolux Professional was extremely high quality, manufacturing in France and therefore this choice proved to be very relevant. I am very happy with my relationship with Electrolux Professional.”
Investment, pooling and return on investment of the hotel’s in-house laundry***** Alfred Sommier
Having a laundry integrated into your hotel is above all to treat the linen of your own establishment. However, more and more hotel owners wish to offer linen treatment services and thus pool their activity with other players located near their establishment.
“If I integrate all the cost elements, personnel, energy, etc., in total, I make a saving of 30% compared to the expenses I previously had with an external laundry. My return on investment estimate is less than 2 years.
My intention, now that we have mastery and know-how in the treatment of linen, is to knock on the doors of neighboring establishments. We have an effective and economical solution with a long-term perspective which allows me to set the objective of this laundry becoming a profit center”, explains Mr. Richard de Warren, owner of the ***** Alfred Sommier hotel.
A CSR orientation for the Alfred Sommier hotel with the internalization of its laundry
For Mr. Richard de Warren, the insourcing of laundry also means more environmental, social and governance responsibility:
“The installed Line 6000 equipment is ergonomic and 4**** certified by the independent organization ErgoCert. The ergonomics of the dryer-ironer was a very important point for me because my teams were apprehensive about this new work and ironing sheets. We have no complaints from our staff about back problems. I am very happy because Electrolux Professional gave me elements of ergonomic certification, which allowed me to have the whole team behind me for this insourcing project.”
“Why Electrolux Professional?”

“The installed Line 6000 equipment is ergonomic and 4**** certified by the independent organization ErgoCert. The ergonomics of the dryer-ironer was a very important point for me because my teams were apprehensive about this new work and ironing sheets. We have no complaints from our staff about back problems. I am very happy because Electrolux Professional gave me elements of ergonomic certification, which allowed me to have the whole team behind me for this insourcing project” – said Mr. Richard de Warren.
List of installed equipment: